Forward Heating and Cooling
Madison, WI HVAC
ⓘVouched Score is calculated from publicly available signals: Google rating & review count, Yelp rating, BBB grade, review sentiment, years in business, local search ranking, and provider website content. Not a guarantee of service quality.Embed this score
Review sentiment: 90/100
Overview
Geothermal installation is listed as a core service from start to finish.
Geothermal systems and home HVAC repair across Madison and South Central Wisconsin.
Score breakdown
Editorial Review
56
48%
Google Rating
100
18%
Local Search Rank
62
10%
Review Sentiment
90
16%
Review Volume
45
10%
Composite of public-record signals (BBB, license records), customer review signals (Google, Yelp), and editorial assessment of provider profile. See full methodology →
Pros
Services offered (self-reported)
When to choose them
- You need furnace repair
- You need to finance the work
Services
- AC Repair — Diagnostics and repair of central air conditioning systems — refrigerant leaks, capacitor and contactor failures, condenser fan motors, and thermostat issues.
- Furnace Repair — Repair of gas and electric furnaces — ignition systems, blower motors, heat exchangers, control boards, and flame sensors.
- HVAC Installation — Full HVAC system installation including indoor and outdoor equipment, ductwork tie-in, and refrigerant work.
- Emergency HVAC Service — After-hours emergency response for no-cool and no-heat calls.
- Indoor Air Quality — Indoor air-quality work: high-MERV filtration, UV systems, humidifiers/dehumidifiers, and duct sanitization.
Service area
Madison, WIhome
Contact & hours
📞
🌐
✉️
📍
🕒
Call for hours
Frequently asked questions
What are the pros of Forward Heating and Cooling?
Based on public records and customer reviews: Emergency response: 24-hour; Financing available; Free estimates.
When should I choose Forward Heating and Cooling?
Choose them if: You need furnace repair; You need to finance the work.
What is the Vouched Score for Forward Heating and Cooling?
69/100. Top contributing signals: Google Rating 100/100+ Review Sentiment 90/100, Google Position 62/100. The score blends public-record signals (BBB, license records), customer review signals (Google, Yelp), and editorial assessment.
How can I contact Forward Heating and Cooling?
Call Forward Heating and Cooling at +1-608-230-6638. Address: 906 Watson Ave, Madison, WI 53713, USA.
What does HVAC service typically cost when working with a Madison, WI provider like Forward Heating and Cooling?
Furnace repair typically runs $150–$885, and AC repair runs $150–$640 in Madison, Wisconsin. These are area-wide market estimates, not Forward Heating and Cooling's quotes. For an exact price, request a written estimate from Forward Heating and Cooling.
What pricing terms does Forward Heating and Cooling publish on their website?
Forward Heating and Cooling's website publishes: Free estimates. Promotions and plans change — confirm currently-available terms with Forward Heating and Cooling before acting.
Does Forward Heating and Cooling do AC Repair in Madison, WI?
Yes. Forward Heating and Cooling lists AC Repair among its services and serves Madison, WI. Call +1-608-230-6638 for a quote.
Does Forward Heating and Cooling do Furnace Repair in Madison, WI?
Yes. Forward Heating and Cooling lists Furnace Repair among its services and serves Madison, WI. Call +1-608-230-6638 for a quote.
Does Forward Heating and Cooling do HVAC Installation in Madison, WI?
Yes. Forward Heating and Cooling lists HVAC Installation among its services and serves Madison, WI. Call +1-608-230-6638 for a quote.
Does Forward Heating and Cooling do Emergency HVAC Service in Madison, WI?
Yes. Forward Heating and Cooling lists Emergency HVAC Service among its services and serves Madison, WI. Call +1-608-230-6638 for a quote.
Compare with nearby providers
| Provider | Vouched | Years | |
|---|---|---|---|
Forward Heating and Cooling (this company) ⭐ Furnace Repair · ⭐ Geothermal |
69/100 | 5.0★ (40+) | — |
| 67/100 | 4.7★ (85+) | 40+ | |
All Comfort Services ⭐ Highest Vouched Score |
88/100 | 4.8★ (3,625+) | 53+ |
Listed in
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Profile last updated July 26, 2026.